what does a custom shopify theme cost in 2026?
An honest figure follows the scope. These are the parts that determine how much design, code, migration and coordination a theme needs.
A custom theme has no useful starting price. Ten products in one market is different work from five thousand variants, three languages and an ERP. A quote without that context is a guess in a tidy document.
the price follows the scope
The biggest factor is not the page count but the number of unique templates, components and rules. A product page with sizing advice, bundles and subscriptions needs more design and testing than five simple information pages.
| area | what determines the scope |
|---|---|
| design | number of unique templates and states |
| catalogue | variants, filters, bundles and product data |
| markets | languages, currencies, content and local rules |
| integrations | erp, wms, subscriptions and search |
| handover | sections, documentation and team training |
what a useful quote includes
- ✸A list of templates and functions that will be delivered
- ✸Who supplies product data, photography and copy
- ✸Which integrations will be built and tested
- ✸How many review moments and revision rounds are included
- ✸What support covers after launch
- ✸Which assumptions could change the price
where a cheap quote gets expensive
A low figure means little when content entry, tracking, redirects, testing or handover are missing. Ask what is included and what your own team still needs to arrange during the project.
frequently asked questions
why is there no starting price?
Because a starting price mainly describes the smallest possible job. After an initial review you receive a fixed quote for your actual scope.
do you work with a fixed price?
Yes. After discovery we agree the scope, schedule and price in writing. Extra work receives a separate quote first.
what can I prepare for an accurate quote?
Share your store, target markets, key integrations and examples of pages that do not work well today.
“A good quote predicts the work. A starting price mainly predicts the conversation.”