← ALL SERVICES
01 / BUILD · CUSTOM THEMES

a theme written for
your catalogue.

Not a €300 theme squeezed into shape with six apps and a page builder. We write the Liquid, you get sections your team can rearrange themselves without breaking anything, and the code stays readable after we've moved on.

FIXED PRICE, FROM
€2,995
Most projects land between €6,000 and €12,000. You get the number in writing before we start.
TURNAROUND5 WEEKS
AFTERCARE30 DAYS FREE
LOCK-INNONE

you probably know the feeling.

THE THEME WORKS AGAINST YOU

Every small change needs a developer, and that developer needs a day just to find where the last one hid it.

APPS DICTATE THE LAYOUT

Four subscriptions render your product page. Each app loads its own script, and none of them agree on the font.

MOBILE IS AN AFTERTHOUGHT

Eighty percent of your traffic gets the layout that was designed last, in a hurry, on a big screen.

what you get.

os 2.0 sections

Every block is a real section with settings. Marketing rearranges the homepage on a Tuesday afternoon, no ticket needed.

design, not a template

We design the templates that matter: home, collection, product, cart, built around your actual products and copy.

speed as a requirement

A performance budget is part of the scope, not a nice-to-have. We hold 90+ mobile on real product pages.

handover with documentation

Commented theme code, a written README, and a Loom for your team. You could hire someone else tomorrow and they'd be fine.

what's included.

Templates for homepage, collection, product, cart, search and 404
Reusable section library with settings for text, image and colour
Built mobile first and tested on real devices, not just a narrow browser window
Analytics, cookie consent and tracking wired up correctly in one pass
Redirects, metafields and SEO basics carried over with the build
Thirty days of free fixes after launch

NOT INCLUDED: PHOTOGRAPHY, COPYWRITING, PAID MEDIA. WE'RE HAPPY TO POINT YOU TO PEOPLE WHO DO THAT WELL.

five weeks.

WEEK 1
audit, scope, fixed price
WEEK 2
design of the key templates
WEEK 3 TO 4
build on staging, a demo every Friday
WEEK 5
content, QA, launch, handover

questions? good.

can you keep our current design?+

Yes. If the design and code don't work, we rebuild the theme underneath it, and nobody outside your organisation notices anything, except the speed.

what do you need from us?+

One decision-maker who can approve things within a day, your product photography, and access to the store. That's genuinely it.

who owns the code?+

You do, in your own repository and your own Shopify account, from day one. No licence, no per-seat fee, no hostage situation.

what exactly is an online store 2.0 theme?+

Shopify's own section system, the standard since 2021. Every block on every page is a section you can drag, hide or edit through the theme editor, without touching code. Older page-builder work lacks that and needs a developer for every change.

how much does a custom theme typically cost?+

Most projects land between €6,000 and €12,000. A small catalogue with standard templates can sit closer to €2,995, a large catalogue with multiple languages or complex filtering climbs toward €15,000. You get the number in writing before we start.

can we make changes ourselves after launch?+

That's the whole point of Online Store 2.0 sections. Marketing rearranges blocks, edits copy and adds new sections through the Shopify editor, no developer ticket needed. Bigger structural changes, like a new page type, still need code.

do you work alongside our in-house developer?+

Yes, regularly. We hand over the theme with comments and documentation so your developer can carry on without rehiring us. Some clients keep us on for bigger changes and handle day-to-day maintenance in-house.

FREE · 30 MINUTES · NO SLIDE DECK

let's price your project.

Bring your store URL. You'll leave the call with a scope and a number, whether you hire us or not.